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Project setup is the minimal brand context. Pipeline knobs, characters, music vibes, and assets are managed per-campaign — or auto-derived from the App URL.

Project

Project name App URL App Store / Play Store link to your app

Tagline Brand color

Competitor intel — the LLM sees these when expanding briefs

Paste 1-3 competitor apps + their FB Ad Library URLs. The campaign LLM uses these to ground variants in what's working in market.

App Store / Play URL Facebook Ad Library URL

Notes — what to learn, what to avoid